I started publishing on the Internet in 1998 with the available means at that time. My undertaking had several purposes and expected benefits, but it was all intuition and nothing thoroughly planned.
Choosing the easiest way I asked my mentor and friend Bill Dettmer instead of giving it a personal thought.
His response, wise as usual, was: “Multi-tasking doesn’t work. It dilutes focus and effort (../..) If you have what appear to be multiple goals, what you more likely have are Critical Success Factors to a higher, as-yet-undefined single goal. If you find such a situation, pose the question, “What higher level SINGLE outcome are all these multiples there to achieve?” That inevitably gets people thinking of one goal.”
I found myself a bit stupid. Would I have invested some minutes, I could have come to this obvious conclusion myself.
Yet I got a bonus. Bill continued his explanation with a Tour de France (our famous bicycle race) metaphor: “I liken the goal to the finish line of a race. There are never multiple finish lines.”