Why is the Logical Thinking Process so hard to sell?

This is probably the greatest frustration for Logical Thinking Process (LTP) fans: why don’t more people get interested in? Why is the Logical Thinking Process so hard to sell?

Please understand “sell” with the quotation marks, I mean promote, advertise, grow the community, attract participants to seminars and courses altogether.

This post is a reflection of mine and an invitation to other LTP savvy and practitioners to share (please use comments) their analysis and thoughts.

The first reason is the weird sounding proposal to learn how to think. I got this reply of course.

Most people are convinced they are able to thinking in a logical way and don’t see the point learning anything about it. Those knowledgeable about the Logical Thinking Process changed their minds acknowledging they believed they were thinking logically until they went through the humbling experience of the LTP.

Make a clear statement that is both rationally sound and without any ambiguity is one example of the “thinking qualities” so many believe to master naturally but don’t.

Guiding an audience through a chain of causes-and-effects with rock-solid logic and in a crystal clear way is another “gift” commonly thought innate.

From what I’ve seen, everybody going through a Logical Thinking Process training course gets a lesson, regardless of how brilliant a speaker the person already was.

The second reason is maybe the jargon. Theory of Constraints (ToC) is full of jargon, metaphors and poetic names that do not help getting into it without a true motivation.

Other business philosophies and methodologies have their own lingo. Lean for instance “requires” to accept Japanese words without being a serious obstacle for its spreading.

The difference I see between Lean’s Japanese words and ToC jargon is that Japanese words are accepted because most people understand them through their translation / transliteration only. To them, those words have no other meanings that can be misleading.

In the Logical Thinking Process, “Evaporating Cloud” most people (with sufficient command in English of course) try to understand the literal sense in the context but can’t.

The Evaporating Cloud makes sense once the metaphor is decoded. It would have been so much easier to call it a Conflict Resolution Diagram (a proposed and sometimes used alternate name), which it really is, first hand.

Explanation about the sticking to the Evaporating Cloud can be read in Lisa Scheinkopf’s book “Thinking for a Change: Putting the TOC Thinking Processes to Use

Besides poetry and metaphors, acronyms are just as numerous. Take “POOGI” that stands for Process Of OnGoing Improvement in ToC’s lingo. The already popular “Continuous Improvement” was obviously not good enough and led to craft a weird-sounding new acronym, requiring more explanations and learning.

Even some ToC and/or Logical Thinking Process aficionados don’t like all the jargon, it is now the language of the ToC community and its mastery the price to pay for any new comer.

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