Re-SWOT your business with 3D printing in mind – Threats

In a prior post of this series, I explained why it is wise to (re)SWOT your business with 3D printing* in mind. In this post, I propose some questions to assess the potential Threats your organization could be facing.

*I use “3D printing” and “additive manufacturing” interchangeably

With the recent progresses in 3D printing (and 3D scanning) with regards to materials that can be 3D printed, every business is potentially at risk to discover a 3D printed substitute offered by an unsuspected and probably unknown competitor.

Some questions to assess the potential Threats your organization could be facing
The intent of the following questions is to make you think about the potential threats of a 3D printed product. The list of questions may evolve and readers are welcome to suggest additional or alternate ones (please use the comments).

  • Can you imagine any way 3D printing being applied in your business?
  • If 3D printing would be used in your business, what would it be for?
  • Can you think about a more disruptive way 3D printing could be used in your business?
  • What 3D printable product or substitute, if it (would) exist, may disrupt your industry / your market / your business?
  • If a 3D printed substitute suddenly appeared, could you offer the same?
  • Does your organisation have any knowledge about 3D printing? Any know-how? If not, how and where would you quickly get the capacity to propose the 3D printed product? (me-too offering)
  • Did you evaluate how much savings a 3D printed substitute could earn?
  • Compared to 3D printed part or product, what are the advantages of your traditional way of manufacturing?
  • Would your customers continue to pay for if they had the choice with a new 3D printed substitute?

It is possible that going through the questions above, you sense opportunities more or as well as threats. Fine! Opportunities are the next topic to explore.


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